Privacy Policy

Thanks for using baseline!

baseline is owned and operated by BASELINE HEALTH, incorporated as a Domestic Nonprofit Organization in the State of Oregon, USA. This privacy policy will explain how we use the data we collect from you when you use our website, app, and other services.

baseline collects your email address when you sign in with Apple or Google. If you’d rather we didn’t have your email, you can use a private email address when signing in with Apple. (Google does not have an equivalent feature.) We do not collect any other personally identifiable information. We may use your email address to send you informational emails about baseline (likely asking for feedback, donations, or the like).

The only data we ever get about you is the data you give us when using our services. Even then, though, we can’t see the vast majority of what you submit to our services. Here’s what we can technically see:

We also collect the region (state in the United States) and country your IP address is located in, in order to send Large-Scale Event notifications to users in certain areas when important events happen there. For example, a significant Supreme Court case in the United States may trigger a notification to all US IPs to remind them to journal and reflect on how they’re feeling. In order to facilitate these notifications, we also store baseline-specific device IDs and Firebase Cloud Messaging tokens for each mobile device you’re signed into baseline with. These tokens are all specific to baseline and cannot be used to track you across other apps or websites.

Finally, if you sign up for baseline via a referral link, we can see who the referrer is. For example, if you install baseline via a Twitter ad, we can see the ad campaign you came from. We only store this information to make our advertising more effective. This collection is done using Google Analytics, which is governed by their Terms of Service and Privacy Policy. However, we make all calls to Google Analytics on a separate layer from our core app, which isolates it from all journaling-related information.

Other than the use of your email address detailed above, though, our internal data use policies forbid us to view any of this data in any deanonymized fashion without express permission from the user. We have no interest, financial or otherwise, in figuring out who you are and matching any of this data to you or any personal identifiers, and we never will.

All other data you submit to us is encrypted with keys that are unique to each user, are stored by each user individually, and thus cannot be accessed by us no matter what:

Your data is processed and stored within Google Cloud Platform in the United States. Google does not own any of the information you submit to baseline. You can learn more about Google Cloud Platform’s data processing and privacy agreements here.

Audio journals are transcribed by OpenAI using their Audio Transcriptions API. OpenAI does not own any of the information you submit to baseline, and does not use it to train their models. (Do note, however, that OpenAI may use your audio data to comply with applicable law and enforce OpenAI policies.) At time of writing, OpenAI does not retain any data from the audio transcription API that we use, but note that this is out of our control and is subject to change. You can learn more about OpenAI’s data processing and privacy agreements here.

Outside of what is explicitly listed in this policy, we will never sell or otherwise provide any of your information to any third party. Since most of the information anyone would ever want from baseline is encrypted with keys we don’t possess, we don’t really have much to give away anyways. (These keys are also further encrypted by baseline.) We will fight as hard as we need to to protect our internal keys to keep user data safe from people and organizations that wish to access it (including but not limited to state-level actors).

baseline has no interest in selling you anything. You won’t be receiving marketing emails from us.

How does baseline make money, then?

baseline is a free and completely open-source piece of software, developed and maintained by us because we believe everyone deserves quality, free mental health care, no matter who they are or what their situation is. We believe it is unethical and irresponsible to put this type of support behind a subscription.

baseline is funded through donations, and by income sharing commitments made by our founder. If you’d like to donate to support us, check us out on Donorbox, or shoot us an email! Everything helps, and every dollar goes directly to baseline.

You are entitled to the following rights, no matter where you live (we guarantee you these rights even if they aren’t given to you by your local laws):

The right to access – You have the right to request copies of your personal data.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request we complete the information you believe is incomplete. Note that this does not apply to private data we don’t have access to, like your mood logs.

The right to erasure – You have the right to request that we erase your personal data.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. Most of the important rights here (data access & erasure) can be done automatically from the baseline settings menu. However, you can also exercise any of these rights manually by contacting us at


Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. For further information, visit

How do we use cookies?

baseline uses cookies and other forms of local storage (LocalStorage, SessionStorage, and IndexedDB) to:

All of our cookie and other local storage use is for required website functionality only.

Privacy policies of other websites

baseline services contain links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

baseline keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on June 28th, 2024.

Contact Us

If you have any questions about baseline’s privacy policy, the data we have on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us. Email us at You can also contact us here if you’d like to report a complaint about any privacy-related issue at baseline.